Or as we like to call it… Storytelling.
You may have noticed that things have got a little crowded out there? And just a tad noisy!
Once upon a time marketing was governed by the seven P's and hefty budgets. But all that has changed. Today our brand needs to shout, whisper, flirt and chit-chat its way across all manner of media. There are posters and posts, influencers and journalists, billboards, e-shots and native content all merging together to form a heady mix of the time-tested old school and the fast-paced digital solutions.
Just how do you ensure your story rises above the calamity and into the consciousness of your customers, your competitors' customers and your dream target audience?
Here at Red String, we've learnt the art of marrying the traditional with the new and will use our in-depth know how to keep your story on brand. From small indie retailers to award-winning attractions, from Olympic athletes to national events, our clients trust us with everything from their small campaigns to their big strategies and to ensure that their story isn't just heard but has the staying power to be listened to over the din that is 21st century life.