Or as we like to call it… Storytelling.
You may have noticed that things have gotten crowded out there. And just a tad noisy.
Once upon a time marketing was governed by the seven P’s and hefty budgets. A lot has happened since then. Today we need our brand to shout, whisper, flirt and chit-chat its way across all manner of media. Posters, posts, instagrammers, journalists, billboards, e-shots and native content have all merged together into a heady mix of time-tested traditional and fast-paced digital solutions.
In amongst all of this, is cheeky chat from long-lost school mates, updates from the school, dental appointments straight to your phone and – horror of horrors – unwanted reviews of your brand from Johnny blogger and social influencer Sue. Just how do you ensure your story rises above the noise and into the consciousness of your customers, your competitors’ customers and your dream target audience?
Here at Red String we help you keep your story on brand. From small indie retailers to award-winning attractions, Olympic athletes to national events, our clients trust us with their small campaigns, their big strategies and their place in the never-ending stream of 21 st century life.